A bride always remains to be the centre of attention at a wedding. From her hairstyle, jewel tones, and ensembles, to her makeup tones, everything should be dazzling and on point about her on the ...

As cross-cultural weddings continue to trend, this bride’s 'Kashmiri-to-Malayali' look stands out as a heartwarming celebration of India’s diverse heritage.

With the country’s cosmetics industry projected to grow to $20 billion by 2025, brands are leveraging innovative strategies and collaborations to meet the high expectations of modern brides The Indian ...

If you"re a TikTok regular, you"ve no doubt noticed the rising trend for "Asoka" makeup. Originating in India, it draws its inspiration directly from the traditional look adopted by Indian brides on ...

If you’re a TikTok regular, you’ve no doubt noticed the rising trend for “Asoka” makeup. Originating in India, it draws its inspiration directly from the traditional look adopted by Indian brides on ...

Before you even touch makeup, rinse your face, pat it dry, and put on a light moisturiser. Give it a minute. Makeup sits better when the base is not dry. Swipe on a lip balm and forget about it for a ...

Inspired by the 2001 Bollywood film Asoka, starring Kareena Kapoor, the Asoka makeup trend involves social media users dancing to the tune of one of the film's songs, San Sanana, while recreating ...