New Visitor Conversion Rate: This will help you assess how first-time store visitors behave compared to returning visitors. If this rate is low, you will want to improve their overall experience of ...

In conversion rate optimization (CRO), Web accessibility standards are the secret sauce behind truly inclusive, user-friendly digital experiences. Far from being merely a technical requirement, legal ...

In SEO, there’s an even more important one – ABT, or “always be testing.” The more you test your theories about what works for your users, the more you’ll learn new strategies to optimize and improve ...