Research continues to indicate how imperative it is for us to start protecting our memory earlier in life. But when it comes to implicit vs. explicit memory, what’s the difference? Why are they ...
Research continues to indicate how imperative it is for us to start protecting our memory earlier in life. But when it comes to implicit vs. explicit memory, what’s the difference? Why are they ...
TWO RECENT BOOKS HAVE reviewed research into measuring advertising effectiveness (1,2). Neither book mentions the effect of implicit (or unconscious) memory. To a researcher working in the field of ...
There is a view that the results of market research are skewed because people respond using their rational, explicit memory when most decision-making is implicit and instinctive. So how is traditional ...
In my last article I argued that intuition is powerful but not always right. We try to override intuition with will power, saying things like "from now on I won't be irritated with you." A better bet ...
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