MONTREAL, June 11, 2025--(BUSINESS WIRE)--This weekend, Magnum Ice Cream (Magnum) is inviting Montrealers and race-week revelers to experience the ultimate bite. From June 12 to 15, visitors can stop ...

MONTREAL--(BUSINESS WIRE)--This weekend, Magnum Ice Cream (Magnum) is inviting Montrealers and race-week revelers to experience the ultimate bite. From June 12 to 15, visitors can stop by the Magnum ...

The immersive Magnum experience offers a pit stop from the action of the track with an experience that brings the signature “crack” of Magnum’s 100% Belgian chocolate-coated ice cream bars to life.

Magnum Canada launched an ASMR-inspired activation at Montreal’s Crescent Street Grand Prix Festival this past weekend that highlights the crack of the ice cream’s Belgian chocolate shell. The Magnum ...