If you have older siblings, cousins or friends you might remember the ice bucket challenge, or maybe you have seen it going viral on social media recently? Back in 2014 the viral challenge took the ...

Students from the University of South Carolina started a recent campaign using the ice bucket challenge to raise mental health awareness Zoey Lyttle is a Society & Culture Writer-Reporter at PEOPLE.

In 2014, the Ice Bucket Challenge captivated the world, raising over $115 million for ALS research and bringing unprecedented attention to the disease. In 2025, we have the UCS MIND Ice Bucket ...

In a dark twist on is meant to be a harmless challenge, an alarming number of people are filming themselves pouring cold water on their pets under the guise of supporting mental health. Originating in ...

Social media had worked up a storm, reviving the ice bucket challenge, introduced by students of the University of South Carolina. It was first introduced in 2014, as a campaign for ASL. ALS is a ...

Vets are urging pet owners to avoid a TikTok trend warning it can seriously harm their dog. Experts from animal charities including the RSPCA, Blue Cross and PETA have all urged people not to get ...