Alternative Press

15 artists changing the landscape of alternative music with hyperpop

In 2019, Spotify launched a hyperpop playlist, featuring a wide scope of artists as well as guest curations from 100 gecs, Cook and more. This collection further proved that the undefinable sound of ...
Billboard

How Hyperpop Became a Force Capable of Reaching and Rearranging the Mainstream

Unlike punk, emo, grunge, psychobilly, this niche that’s been called "Hyperpop" for at least the past year and a half is keen to reach the mainstream, albeit through experimental means… By Emma Madden ...
MusicRadar

“Its sounds, and the producers responsible for them, have inspired many big developments in mainstream music”: Exploding the vibrant components of hyperpop

Artists don’t necessarily set out to create new genres, but in the case of hyperpop it’s not hard to trace the genre back to a handful of like-minded individuals associated with DIY music label PC ...
W magazine

Why Are Mainstream Pop Stars Suddenly Getting Hyperpop Makeovers?

Clockwise from top left: Charli XCX, Camila Cabello, Arca, and Katy Perry. Courtesy of Atlantic Records, @CamilaCabello, XL Recordings, and Capitol Records “Rip Hyperpop? Discuss,” Charli XCX tweeted ...
Houston Public Media

10 songs that were hyperpop before the subgenre was born

Years before it became associated with an algorithm-driven playlist on streaming services, hyperpop was an unruly and nebulous internet subculture driven by independent musicians obsessed with pop ...