From Old Spice to Dos Equis, many marketing messages that stick with us and get shared on social media are genuinely funny. A major, multinational study by the Journal of Marketing found that humor is ...

With comedy, timing can often be everything—but it isn’t the only thing that makes a joke land. Slapstick, camp, and satire all have their place in the comedic landscape and require different skills ...

Drew has since gone on to found a successful consulting business Humor that Works that helps businesses harness the power of humor to improve the bottom line. And I wrote Play Your Way Sane, which ...

Have you ever come across the saying never explain a joke? It’s easy to understand where this idea comes from: The fun of humor is in the quick, shared realization that a serious rule has been broken ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

In general, leaders who use humor in the workplace are more effective than non-humorous leaders. Research clearly shows that humorous leaders can create warm and comfortable work environments and ...

Being able to make your people laugh can foster resilience, psychological safety and a culture of innovation, ultimately enhancing organizational performance and employee satisfaction. Here’s how to ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Leadership is often associated with qualities like ...

When it comes to landing a job, you need to nail three components: a deep professional network, a tip-top resume and strong interview skills. Unfortunately, no matter what your dream job is, you’re ...