For years, SEOs optimized pages around keywords. But Google now understands meaning through entities and how they relate to one another: people, products, concepts, and their topical connections ...

To stay visible in AI search, your content must be machine-readable. Schema markup and knowledge graphs help you define what your brand is known for. New AI platforms, powered by generative ...

We are in an exciting era where AI advancements are transforming professional practices. Since its release, GPT-3 has “assisted” professionals in the SEM field with their content-related tasks.