Following Google’s lead, Amazon recently announced a new clean room offering for brands to be able to connect their insights to their advertising activity across their platform. On the other side of ...

So-called “clean rooms” may not be widely used in CPG marketing – yet – but a Kellanova pilot demonstrates how secure, privacy-safe data sharing between brands, retailers and other stakeholders can ...

Keeping a clean room truly "clean" is not as easy as it sounds. Even the tiniest dust speck or a human hair can ruin sensitive work, damage products, or cause safety risks. That's why knowing how to ...