Research firm eMarketer claims the media industry has already reached the tipping point in terms of programmatic media trading in its first break-out of the UK media sector, which also notes that ...

Publishers’s continued adoption of header bidding, a generic shift from fixed CPMs to more dynamic pricing models (or dCPMs), as well as improved price-discovery software (including artificial ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct CTV ad sales.