How humans retrieve information has changed forever. Unlike with Google, AI is trained to generate an answer tailored to the user’s intent. Results pages are making place for short, rich and ...

AI-powered search isn’t coming. It’s already here: As rankings and clicks matter less, citations matter more. Businesses now need content that AI engines trust and reference when answering questions.

One of the biggest SEO challenges right now isn’t AI. It’s the irresponsible misinformation surrounding it. SEO isn’t dying — it’s evolving. That means it’s on us to understand how the industry is ...