The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate on campaigns. Case in point: Canada-based news outlet ...

So-called “clean rooms” may not be widely used in CPG marketing – yet – but a Kellanova pilot demonstrates how secure, privacy-safe data sharing between brands, retailers and other stakeholders can ...

With Google finally doing away with third-party cookies on Chrome, many marketers are turning their attention to data clean rooms. Data clean rooms combine a brand's first party data with their ...

As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In search of better-performing identity graphs, advertisers and ...

Maintaining a clean room offers various mental health benefits such as improved sleep quality, better focus, enhanced mood, reduced stress and anxiety. Research indicates that organizing cluttered ...

Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...

00:31, Wed, Mar 20, 2024 Updated: 00:35, Wed, Mar 20, 2024 Your bedroom can become one of the most daunting rooms in your home to clean when you don’t have a system in place. Facing this problem, an ...