A new IAB Tech Lab standard will help publishers and platforms make their header bidding container setups as efficient as possible. The lab will accept public comment on the standard through July 28.

This is a free educational print out from the AdNews April issue. To get it hot off the press download a digital version of AdNews or subscribe to the premium print edition here. The days of using ...

As header bidding grows, ad exchanges are sending more ad impressions per second and DSPs must evaluate more impressions than ever. The massive uptick in volume, which far outpaces programmatic ...