A simple but powerful thinking framework can help martech teams evaluate ideas more thoroughly, avoid groupthink and make ...

We all work in groups sometimes. We brainstorm in groups. Students work on group projects. Even faculty at universities work in committees, and our research projects are generally collaborations.

In a small, highly aligned team, collective decision making can be efficient. But as an organization scales up, consensus-driven business decision making becomes a bottleneck. In the modern workforce, ...