The desire for instant gratification is an innate trait, but there are ways you can avoid the temptation of a quick fix and focus on achieveing your longer term goals that give you far greater ...

1 Department of Psychology and Neuroscience, University of Colorado, Boulder, CO, USA 2 Department of Cognitive, Linguistic, and Psychological Sciences, Brown University, Providence, RI, USA Delaying ...

Frequent human-media interaction via the electronic word-of-mouth (e-wom) platform, trust is acknowledged as an ongoing challenge. This study aimed to understand users' trust in the e-wom platform ...

Competing intentions. We all have them; Exercise as we intended, or spend another night as couch potato. A recent study on academic delay of gratification sheds some light on the self-regulatory ...

The way I see it, there are two paths we can take in any given situation: one is the path of avoiding pain in the moment, and the other is the more difficult path of delaying pleasure for a bigger ...