If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional ...
What exactly is programmatic advertising? Hoffman begins by explaining the basic concepts of programmatic advertising. Programmatic advertising is a form of buying and selling ads through real-time ...
This week's round-up saw Google's Kirk Perry discuss innovation; Yahoo's Dawn Airey insist the company isn't "in the slightest bit schizophrenic"; and AOl's Noel Penzer blog for The Drum on why ...
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