ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice carefully. Advertisers are leaning into ...

Join our webinar to learn about effective Google Ads strategies for Performance Max Smart Bidding and drive better results.

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Having begun slowly rolling out in February and due to be finalised in July, Google’s recent changes to broad match modifier (BMM) and phrase match keywords will likely have a big impact on ...

Google Ads is now prompting advertisers to create “investment strategies” when campaign budgets are limited – a fresh addition to the budget recommendations interface. How it works. When Google ...

Today’s search landscape is more saturated than ever, so what are the best ways to compete in such a busy online space? We all know that having a thorough SEO and PPC strategy is essential, but if ...

As search engines become more crowded with answers, snippets and AI summaries, more people are finishing their journey without ever clicking a link. That shift changes how you need to run paid search ...