Recent examples of major backlash to well-intentioned campaigns abound. Did the old dictum that ‘all PR is good PR’ die with Bud Light’s stock? We asked PR leaders from The Drum Network. With so much ...

In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...

You can take your pick of recent campaigns turning sour for their well-intentioned brands. This month, we reported on the staggering $395m costs of AB InBev's Bud Light saga (a backlash that generated ...