In 1980, Michael Porter described three generic strategies that a company of any size (small, medium or big) can choose to pursue its competitive advantage. These strategies are lowering the cost of ...

strategies that a company can use to achieve a competitive advantage. Competitive advantage is a situation whereby a company makes relatively higher profits than its competitors. In an ideal situation ...

Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...