With AI driving hyper-personalised experiences, gamification has transcended its status as a mere trend to become an essential strategy, adapting to the unique needs of each user. Gamification ...

Gamification can be a powerful tool to increase engagement. Unfortunately too often it's used to reward trivial activities. Social gamification may help prod people to engage in your community or ...

Gamification was always just behaviorism dressed up in pixels and point systems. Why did we fall for it? It’s a thought that occurs to every video-game player at some point: What if the weird, ...

It has been a confusing two years with the COVID-19 pandemic, causing havoc in our daily lives. This global crisis has also been an extraordinarily trying time for education. The biggest challenge in ...

It is trickier than ever to keep learners engaged in the classroom and capture their attention. Modern technologies offer instant pleasure and interactive experiences that can render traditional ...

“Let’s add this feature into the system. It will help us create a new habit when our customers make purchases.” This request was made by a product owner during the usual sprint. For some, this won’t ...

The education industry has undergone a massive transformation in recent years, further accelerated by unprecedented changes induced due to the COVID-19 pandemic. It is often emphasised by experts that ...

Gaming is pop culture’s greatest form of escapism, with over three billion players contributing to an estimated $200bn in yearly revenue, $67bn in micro-transactions, and almost $10bn in advertising.

Monika Mueller is the EVP Consulting Services and Head of LATAM for Softensity, a U.S.-based IT outsourcing company with a global footprint. Employee engagement and retention are hot topics, ...