Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...

Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm’s efforts to drum up discussion around Super Bowl LVIII, per details shared with Marketing ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

Probably not. His is an iconic role, which places him firmly in the tradition of brand characters. Compare him, then, to the Geico Gecko. Perhaps the most self-aware of the brand characters, the Gecko ...

While Geico was investing in marketing and neglecting IT, its rival Progressive was investing in technology and gaining ...

Our team looked at over 100 of the top auto insurance providers in the U.S., from national providers like USAA, Travelers, and State Farm to regional providers like Erie Insurance. 8,500 Data Points ...

Penny Gusner is a senior insurance writer and analyst at Forbes Advisor. For more than 20 years, she has been helping consumers learn how insurance laws, data, trends, and coverages affect them. Penny ...

If you're shopping for car insurance, you may be trying to decide between State Farm and Geico. After all, they're two of the biggest names in the car insurance space. State Farm is the largest ...

WASHINGTON--(BUSINESS WIRE)--Socrates, an ancient Greek, liked to point people toward good decisions using reasoning. Now many centuries later the GEICO Gecko offers some modern day reasoning of his ...

Our team looked at over 100 of the top auto insurance providers in the U.S., from national providers like USAA, Travelers, and State Farm to regional providers like Erie Insurance. 8,500 Data Points ...