In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Google released one-click event tracking in GA4 with two features: "Mark as key event" and "Create key event." Machine learning identifies important site events automatically, eliminating manual setup ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Confession: I might be a ...

800.com customers can now measure marketing performance holistically by integrating phone call events with website interactions and conversions. NEW YORK–(BUSINESS WIRE)–May 22, 2025– 800.com, a ...