Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact. The "Metaverse" has question marks…largely due to a lack of proven ROI. But this story ...

Robert F. Kennedy, the recently appointed health secretary for the United States, made a claim about Froot Loops cereal last week that has raised some eyebrows. In an interview with NBC News on ...

CHICAGO, ILLINOIS - APRIL 19: Froot Loops are offered for sale at a store on April 19, 2024 in Chicago, Illinois. Several US states are seeking to ban certain candies and snack foods because they ...

WK Kellogg Co. will remove synthetic dyes from its cereals, including Froot Loops and Apple Jacks, by the end of 2027, joining a growing cohort of other US companies that have committed to eliminate ...

Kellogg’s launched Cocoa Loops, a chocolate-forward twist on the classic fruity cereal. The new cereal is now rolling out, with wider availability expected by January. Fan reactions are split, with ...