Pleasure has been confused with addiction for the last 5000 years. The reason is that common forms of addiction, like drinking alcohol, taking other drugs, gambling, and seeking sex, are often ...

That innocent-looking donut might be triggering more powerful brain responses than the vodka it’s sometimes paired with. While society readily acknowledges alcohol’s addictive potential, we still ...

A new brain imaging study suggests that people who report symptoms of addiction to short-form video platforms—such as TikTok or Instagram Reels—may be less sensitive to financial losses and make ...