Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. Ancestry.com can ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Adobe today (Aug. 19) is expanding its Real-Time ...

The local outlook for retail media growth looks positive, but many challenges lie ahead for businesses without solid data ...

As third-party signals weaken and buyer expectations rise, Vereigen Media helps B2B teams build privacy-compliant growth ...

With all the focus on first-party data -- for advertisers, and media platforms (TV networks and streamers) -- now comes a new spin, with agentic artificial intelligence (AI) trends. “I have a feeling ...

The massive shift to digital-first buying and selling is here to stay. The majority of B2B decision-makers now prefer digital self-service and, surprisingly, almost half of B2B buyers prefer not to ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. However, with the topic ...

A customer walks into a kirana and buys a bottle of shampoo, a 500 gm block of butter, a bottle of ketchup and some flour. She pays and leaves. A month later, this point-of-sale data, collated by ...

The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...