In essence, factor analysis in marketing research is changing one marketing variable to see what affect, if any, the change has on the outcome. The change in sales also affects the bottom line of the ...
The three-factor analysis displayed in Output 26.3.3 generates this message: WARNING: Too many factors for a unique solution. The number of parameters in the model exceeds the number of elements in ...
Let's use this classical statistics technique -- and some R, of course -- to get to some of the latent variables hiding in your data. Factor analysis is a classical statistics technique that examines ...
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