Facebook is taking the wraps off its header bidding solution, but it’s relying on partners to build the technology. On Wednesday, Facebook officially tossed its hat into the header bidding ring after ...

Facebook has given its backing to header bidding, an advanced programmatic bidding technique that is said to be more profitable for publishers and brands. Header bidding works by allowing publishers ...

Facebook is hopping into in-app header bidding. Starting Wednesday, publishers can include Audience Network inventory in their in-app unified auctions. All formats will be available, including display ...