More than 30 percent of the brand’s 3 million VIP members said they would buy Fabletics denim, prompting the activewear company’s latest launch.

Fabletics has introduced its first denim collection for both men and women, featuring 11 distinctive styles, three levels of stretch, seven unique washes, three inseam lengths and sizes ranging from ...

The debut of denim marks yet another exciting category expansion in Fabletics’ successful history of innovation, including the launch of Fabletics Men in 2020 and Fabletics Scrubs in 2023, as the ...

Fabletics is transitioning further from its activewear roots with the launch of its first denim collection. The product will be available online and in select stores Thursday, according to a company ...