With the launch of Facebook Exchange (FBX) last year, Facebook began allowing marketers to target audiences on the social network, based on their browsing activity on the wider Web. Since formally ...

The new support for Facebook and FBX expands the value of OneSpot's previously announced Content Sequencing™ Engine, which leverages retargeting to serialize content placements according to an ...

-- Leading ad provider is one of first 20 companies worldwide to support real-time personalized retargeting on the Facebook Exchange which includes access to the Facebook newsfeed As a qualified ...

According to a study from Nanigans, Facebook Exchange (FBX) retargeting ads that show up in the news feed yield a 197.3 percent boost in ROI compared with ads that appear in the right sidebar of the ...

Facebook has launched a platform for purchasing and delivering ads, using a cookie-based solution to enable advertisers to retarget Facebook members according to their browsing history outside the ...

Facebook News Feed ads are more successful than right-hand side placements. We’ve heard this before, but now AdRoll has some data to back up the claim. In a study of 547 advertisers, the FBX ...