In times of crisis, some of the worst parts of our human nature can surface—and raise prices sky-high in the hopes of capturing more revenue. These are all examples of situational pricing, the ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...

Value-based pricing has become something of a holy grail in the world of service businesses. The theory is seductive: Instead of charging by the hour or offering rigid packages, you price your ...

It can seem daunting, even counterintuitive, to increase prices in this climate, but law firms must adapt to survive in changing markets. This article will examine what is involved in adopting a new ...