None of this means you should stop listening to experience, intuition, or your nearest HIPPO. Good marketers absolutely have ...

In 1836, French physician Pierre Louis conducted one of the first clinical trials in medicine. At the time, the removal of blood – or ‘bloodletting’, most often by leeches – had been accepted for ...

Over the past few years, the concept of evidence-based practice (EBP) has become accepted and well embedded in practice in the healthcare, health policy, social care, nursing, criminal justice, ...

Kantar’s Blueprint for Brand Growth is built on an analysis of 6.5 billion consumer data points, on how people feel and act, collected over the past decade, and reveals the key drivers of brand growth ...