Overview AI has shifted email marketing from fixed schedules to behavior-driven, personalized communication that respects user intent.Smart automation now focus ...

Email personalization is a tactic used by many marketers today. Of course, they’re doing it for a good reason. Long gone are the days of one-size-fits-all messaging ...

Overview: Email marketing remains one of the highest-ROI digital channels in 2026.Modern platforms focus on automation, personalization, and compliance.Choosing ...

Marketing emails have a reputation for seeming dull and generic. Personalized messaging enhances your email campaigns and builds relationships, instead of just “blasting” users with cookie-cutter ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

Marketers are putting significant effort into using their subscriber data to make their campaigns significantly more individually relevant. Email personalization has been a major priority for ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Email marketing is essential for any business to grow. Simply ...

This is not an article that aims to convince you email personalization is important. You already know that, and you're probably already doing it. But, like most marketers, you can't help but feel ...

Optimove’s next evolution of email marks a new era of email personalization at scale for Positionless Marketers. Enhanced capabilities combine industry-leading AI agents with state-of-the-art data ...

Bad personalization is the monster underneath the bed of the marketing world, according to a new study by marketing technology provider Evergage. Bad personalization is a frightening prospect to many ...