Smart marketers know that email list segmenting is essential to managing their lists. Why? Because it saves them from marketing to uninterested people, increases their open rates, boosts their click ...

The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Creating and displaying opt-in forms ...

Email opt-in forms do not always generate the expected results. Susan Gunelius offers tips on how to improve your offer and your whole approach.