In the digital age, email clients play a crucial role in initiating and maintaining connections with various people, especially in the corporate setting. Many communicate via email since it is a fast, ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Email marketing is one of the easiest and most cost-effective ways to connect with your audience. Here’s how to set up your first campaign, step by step. We are a team of writers, experimenters and ...