If you have ever made a purchase or tried a service based on an advertisement or brochure in your mail box, you have felt the effects of direct mail marketing. Many companies are taking the process ...

Direct marketing involves reaching out to specific individuals or businesses. Unlike indirect marketing, which targets a wider audience, direct marketing focuses on a narrow group of potential ...

Dynamic duos don't just exist in fiction. You can create an iconic duo of two prime marketing channels to bring your engagement strategy to a whole new level. Wondering how? Like Barbie and Ken, email ...