Trade surveillance teams are facing the challenges of maintaining a balance between efficiency and effectiveness when generating alerts. Finding the right balance is crucial for protecting your firm ...

Research and development (R&D) productivity has long been a topic of concern amongst industry analysts (Drug Inf. J. 34, 1169–1194; 2000). In general, R&D productivity can be thought of as comprising ...

Making efforts to achieve quantified targets is the zeitgeist of today's world. Our obsession with metrics, targets and standardised indicators creates an illusion of progress. The same mentality has ...

Marketers can get caught in a trap of chasing efficiency at the expense of effectiveness. Effectiveness is producing a desired outcome, while efficiency is achieving the desired outcome with the least ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In today’s fast-paced ...

A few months ago, I started the process of moving all my journalling to a digital device with the goal of being more efficient. It was during the transition that I realized that I had overlooked the ...