Trade surveillance teams are facing the challenges of maintaining a balance between efficiency and effectiveness when generating alerts. Finding the right balance is crucial for protecting your firm ...

Research and development (R&D) productivity has long been a topic of concern amongst industry analysts (Drug Inf. J. 34, 1169–1194; 2000). In general, R&D productivity can be thought of as comprising ...

'What can AI do to positively impact your business? Hannes Ben, of Locaria, unpacks AAEE – AI and automation for efficiency and effectiveness. It’s important to understand the difference between ...

Making efforts to achieve quantified targets is the zeitgeist of today's world. Our obsession with metrics, targets and standardised indicators creates an illusion of progress. The same mentality has ...

Marketers can get caught in a trap of chasing efficiency at the expense of effectiveness. Effectiveness is producing a desired outcome, while efficiency is achieving the desired outcome with the least ...

A few months ago, I started the process of moving all my journalling to a digital device with the goal of being more efficient. It was during the transition that I realized that I had overlooked the ...

Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research. The study, in the Journal ...

The Efficiency Model for media planning relies on the concept of purchasing media as inexpensively as possible (also referred to as tonnage). The Effectiveness Model, sometimes referred to as the ...