A few months ago, I started the process of moving all my journalling to a digital device with the goal of being more efficient. It was during the transition that I realized that I had overlooked the ...

Making efforts to achieve quantified targets is the zeitgeist of today's world. Our obsession with metrics, targets and standardised indicators creates an illusion of progress. The same mentality has ...

The Efficiency Model for media planning relies on the concept of purchasing media as inexpensively as possible (also referred to as tonnage). The Effectiveness Model, sometimes referred to as the ...

'What can AI do to positively impact your business? Hannes Ben, of Locaria, unpacks AAEE – AI and automation for efficiency and effectiveness. It’s important to understand the difference between ...

Trade surveillance teams are facing the challenges of maintaining a balance between efficiency and effectiveness when generating alerts. Finding the right balance is crucial for protecting your firm ...

Google’s SEA and South Asia Frontier VP Sapna Chadha speaks to WARC Asia Editor Rica Facundo about the impact of artificial intelligence on creative effectiveness, decision making and best practice.

Driving efficiency in advertising budgets “for the sake of driving efficiency” is something that will never work in the long term, says Diageo’s marketing and innovation director for Great Britain, ...

I started my career in advertising when the number of digital users in India was just 28 million. This was back in 2010. Without formal training in advertising or marketing, I devoted a considerable ...

In a session at the Becker’s Hospital Review Annual Meeting in Chicago on May 17, Imran Andrabi, MD, chief physician executive officer and senior vice president of the clinical innovation office of ...