Digital technologies offer new possibilities to entrepreneurs in cultural industries in linguistic minority societies. Paradoxically, they also pose a threat by exacerbating the precariousness and ...

Prof Saras D Sarasvathy — the celebrated expert on “effectuation theory of entrepreneurship” — taught us how an entrepreneur uses four key principles: bird in hand (start with whatever means one has ...

Rational choice theory (RCT) theorists believe that most human decisions are based on maximizing a person's own benefits, while minimizing that which can hurt the individual, according to Business ...

Effectuation theory, as one of the dominant theories in entrepreneurship, argues that when you cannot predict the future, control it Image: Shutterstock Entrepreneurs or managers of small firms have ...