A few months ago, I started the process of moving all my journalling to a digital device with the goal of being more efficient. It was during the transition that I realized that I had overlooked the ...

Making efforts to achieve quantified targets is the zeitgeist of today's world. Our obsession with metrics, targets and standardised indicators creates an illusion of progress. The same mentality has ...

Driving efficiency in advertising budgets “for the sake of driving efficiency” is something that will never work in the long term, says Diageo’s marketing and innovation director for Great Britain, ...

Google’s SEA and South Asia Frontier VP Sapna Chadha speaks to WARC Asia Editor Rica Facundo about the impact of artificial intelligence on creative effectiveness, decision making and best practice.

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In today’s fast-paced ...