In my previous article, "Why Earned Media Is The Corporate Rainmakers Best Friend," I defined earned media and explained its role in advancing corporate reputation: "Earned media fuels the entire ...

It may seem surprising, but many of the biggest brands were built in slower economic times. General Electric was founded during the Panic of 1893; IBM and Disney in the 1920s shortly after the ...

In order to build trust and credibility between brands and their audiences, earned media is essential. The best results can be achieved when it is integrated into a balanced, comprehensive media ...

A shift from keyword-driven SEO to question-and-answer GEO is transforming how organizations build authority and show up in A.I.-powered discovery. Unsplash+ Earned media has never been more valuable ...