Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. Here's a hot take: Primers really are a necessary step in your makeup ...

Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more When you want your makeup to last all day, ...

Instead of the Milk Hydro Grip setting spray, use this one from e.l.f., which is $28 cheaper. Spray it beneath or on top of makeup to enjoy a boost of hydration. The result is a dewy, long-lasting ...

Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that complements their features. E.l.f. is making it easier for ...