Crafting a press release is only the first step. To maximize visibility and results, you need a press release distribution strategy that is intentional, timely, and measurable. That’s where Business ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

When launching a startup, one of the most crucial decisions you'll make is how to get your products into the hands of customers. Your distribution strategy can make or break your business. Let’s break ...

Distribution strategy sounds like one of those corporate buzzwords that gets tossed around in conference rooms before everyone goes back to fighting fires. But here's the thing - it's actually the ...