Distribution strategy sounds like one of those corporate buzzwords that gets tossed around in conference rooms before everyone goes back to fighting fires. But here's the thing - it's actually the ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Jim Huffman, author of The Growth Marketer’s Playbook. After mentoring startup founders through Techstars and teaching growth marketing at General Assembly, I saw founders making the same mistakes ...

A lot of marketing leaders are throwing masses of content into the ether and hoping for the best - and not only is this ignoring the precious opportunities in content for learning about your audience, ...

Revenue from operations for the quarter of Honasa Consumer rose 21% to ₹450.8 crore amid slowing retail demand. Honasa Consumer, the parent company behind popular brands like Mamaearth, Aqualogica, ...

Shares of Honasa Consumer plunged 20% on Monday to drop below its listing price as analysts cut price targets after the company reported a weaker-than-expected financial performance in the September ...