In order to bring success into new sales channels, companies are transforming their dealership models into omni sales channels. By Vikram Kumar Over the past few years, the automotive industry has ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

The reasons you choose particular places to sell your product go beyond the amount of sales you generate. Some distribution channels that help you sell your product also can hurt your business more ...

In this section, we assess how the distribution channels that asset managers are using to sell their fund products in Asian markets are changing. We asked respondents to evaluate distribution channels ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Availability of products, easy approach and the way it reaches the end consumer affects the demands in the market at various levels. The distribution channel is a crucial element around which many ...

OTT players and channels are changing faster than the seasons. The spring will bring a crop of new streaming entrants, joining an already crowded market. Still dominated by Netflix, a growing number ...