Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

The reasons you choose particular places to sell your product go beyond the amount of sales you generate. Some distribution channels that help you sell your product also can hurt your business more ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

In order to bring success into new sales channels, companies are transforming their dealership models into omni sales channels. By Vikram Kumar Over the past few years, the automotive industry has ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

SUNRISE, Fla.--(BUSINESS WIRE)--SproutLoud, the leading provider of distributed marketing solutions, today announced that it has expanded its support for multi-tier distribution channels. This new set ...

A much-discussed theme of contemporary consumerism is the abundance of choice. While products have generally been the point of focus, the diversification in how retailers sell to, and service, ...

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic ...

Smollan representing some of the world’s most loved FMCG and commerce brands dips into the types of distribution channels for beverages in Africa, and a few of the challenges and opportunities that ...

What are some of the key digital content distribution channels available to marketers? An infographic (below) from SEMRush covers 12 essential platforms and media types that you can use to share your ...