A couple of years ago, my mother opened her Facebook Page saw an ad for Birding event in the right sidebar. She had listed birding as a hobby on her FB profile. Last Christmas, I wrote a blog for a ...

EE, O2 and Vodafone’s mobile marketing and wallet joint venture Weve has kicked off its first ever display ad targeting service with Tesco as its beta partner. The supermarket giant is the first of ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...