Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

To boost sales and brand awareness, you should consider expanding your distribution channels. Learn more about your options.

When launching a startup, one of the most crucial decisions you'll make is how to get your products into the hands of customers. Your distribution strategy can make or break your business. Let’s break ...

Understanding the key distribution models in China is essential for foreign companies evaluating how to balance market control, investment levels, and operational complexity. This overview compares ...

IATA new distribution capability programme director Yanik Hoyles, speaking at the CAPA Global LCC Summit, said (01-Mar-2018) he expects direct and indirect distribution channels to merge and blur.