Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. Dr. Stephen Covey, author of The 7 Habits of Highly ...

Direct response is a most rewarding area of advertising – rewarding, that is, if you like all aspects of your decisions, strategy, planning, creativity, buying, etc. etc., being minutely examined and ...

The airwaves of KFI-AM (640) are saturated with calls to do something dial toll-free numbers, visit Web sites, shop at some store’s going-going-gone sale. The approach, known as direct response ...

One of the occupational hazards of being in the direct and digital marketing business is that you are continually exposed to the day job when you are trying to have some leisure time. Direct mail on ...

DIRECT RESPONSE advertising is not only the preserve of marketers without retail distribution. It can be an integral part of communication strategies where the objective is to achieve accountability, ...

This is the second edition of the guide to creating breakthrough direct response advertising and thereby generating high response rates. Included are a complete blueprint for creating breakthrough ...

A slowdown in direct-response advertising at Fox News channels will continue to hamper the company's ad business through the first six months of this year. “[There is] ongoing softness in direct ...