A question that often arises with with early stage software and hardware companies is “How should we sell our product? Should our technology sales approach be to sell directly, or should we sell ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Analyst Insight: The consumer products industry is exploring new distribution models, including direct-to-customer (DTC) shipments from manufacturing facilities to customer warehouses. Traditionally, ...

Some of the country’s leading fast-moving consumer goods companies (FMCG) such as Hindustan Unilever, ITC, Parle Products, Britannia and Tata Consumer have increased their direct distribution over the ...

Hindustan Unilever and Procter & Gamble are among the leaders in direct distribution at village level in India, as per a recent report by Xpand. Xpand, a rural marketing consultancy firm, has released ...