One of the sections of your marketing plan should describe how your company intends to distribute the products to the final customers. The various distribution channels differ in costs, customer ...

The first step toward understanding what a direct channel of distribution offers - also known as a direct marketing channel - is to understand what a channel of distribution is. Simply, a distribution ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

There has been plenty of talk about the mutual fund industry's shift to selling its products through intermediaries instead of selling them directly to retail investors. Observers have been saying for ...

Analyst Insight: The consumer products industry is exploring new distribution models, including direct-to-customer (DTC) shipments from manufacturing facilities to customer warehouses. Traditionally, ...

Amadeus makes a plausible case that it will come out ahead after all the ongoing changes to how airlines distribute their tickets to travel agencies evolve. For years, Amadeus has faced the risk of ...

In a bid to shore up reach and shield itself from vagaries of the unorganised wholesale distribution channel, FMCG major Emami Ltd is ramping up its direct distribution channel. The company also aims ...